ASA Releases 2025 Advertising Turnover

MEDIA RELEASE

ASA releases 2025 Advertising Turnover and updates 2024 numbers

The Advertising Standards Authority (ASA) today reported that advertising revenue across main media was $4.115 billion dollars for the 12 months ended 31 December 2025.

The data in the turnover report is from television, newspapers, magazines, interactive media, radio, out-of-home, addressed mail, unaddressed mail, and cinema.

Following notification from the Interactive Advertising Bureau that it had updated its social media estimate methodology and restated this data back to 1 January 2024, the ASA is issuing a revised Advertising Turnover Report for 2024. The revised advertising revenue across main media for the 12 months ended 31 December 2024 was $3.816 billon dollars.

The advertising industry annual turnover statistics are made available through the Advertising Standards Authority. Please note: The table and notes are available on the ASA website. For media comment on the data contained in the table please contact the media sectors that contributed the information (see page 2 of the report).