Advocacy & Positions
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Alcohol Advertising
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Therapeutic Advertising
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Financial Advertising
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Food Advertising
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Gambling Advertising
The Value of Advertising
Advertising plays a vital role in a well-functioning economy and society. It fosters competition, drives innovation, lowers prices, and empowers consumer choice by informing people about the full range of products and services available.
Its economic contribution is significant — supporting GDP growth, business success, and employment, both within the advertising industry and across the wider economy. Advertising also sustains New Zealand’s media sector and helps fund trusted content across digital and traditional platforms. It enables sports, arts, and cultural events through sponsorship.
Beyond its commercial value, advertising can be a force for good — promoting public health, tackling social issues, and raising awareness of important causes. Increasingly, brands are using their platforms to lead on environmental, social, and community concerns.
Advertising plays a vital role in a healthy economy and society:
It drives competition, innovation, lower prices and higher quality for consumers
It informs and empowers consumer choice
It supports GDP growth, employment, and business success
It underpins the sustainability of New Zealand’s media sector
It enables the sponsorship of sports, arts, and cultural events
