Our Background
ANZA has been representing and advocating for New Zealand advertisers since 1931.
We represent brands across all sectors — championing an advertising environment that is transparent, responsible and accountable.
Our Priorities
Our manifesto reflects the key priorities we advocate for:
The freedom to advertise responsibly, under an effective self-regulatory system
Innovation in media and marketing — improving effectiveness and return on investment for advertisers
Higher standards in digital media — creating a transparent, responsible and accountable digital advertising market
A diverse, high-quality media environment — providing real choice for advertisers
ANZA’s Role
ANZA works on behalf of members to protect and promote the interests of New Zealand advertisers.
Our work includes:
Representing advertisers on the ASA Board and Codes Committee
Delivering global best practice through our membership of the World Federation of Advertisers (WFA)
Providing resources and guidance on key issues
Making submissions to government and regulators on issues including privacy, copyright, and media mergers
Running forums to help members stay informed on topics such as media transparency and advertising code compliance
Providing pre-vetting services to help ensure advertising compliance
Advocating with media owners and agencies to improve the advertising ecosystem