Our Background

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ANZA is the peak body for New Zealand advertisers, representing brand owners across all sectors. We are part of the co-regulatory advertising system, working alongside industry and government to support a transparent, responsible and effective advertising environment. ANZA also administers specialist pre-vetting services, including TAPS and LAPPS, helping advertisers ensure compliance before campaigns go live.

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ANZA’s Governance and Industry Role

ANZA plays an active role in shaping how advertising operates in New Zealand.

Beyond representing advertisers, ANZA contributes directly to governance, standards and policy across the industry.

  • The Association of New Zealand Advertisers holds representation on the Board of the Advertising Standards Authority.

    This ensures that the perspective of advertisers is included in:

    • Strategic decisions about advertising standards

    • Oversight of the self-regulatory system

    • The ongoing development of a fair and effective advertising environment

    ANZA’s involvement helps maintain balance between commercial freedom and responsible advertising.

  • ANZA contributes to the development and review of advertising rules through participation in ASA Codes Committees.

    These committees are responsible for:

    • Developing new advertising codes

    • Reviewing existing codes

    • Updating standards to reflect changes in media, technology and consumer expectations

    Through this work, ANZA helps ensure that advertising standards are:

    • Practical for advertisers

    • Aligned with industry realities

    • Responsive to emerging issues

  • ANZA regularly makes submissions to government and regulatory bodies on issues that impact advertisers.

    This includes areas such as:

    • Privacy and data use

    • Digital media regulation

    • Copyright and content use

    • Media ownership and competition

    • Category-specific advertising restrictions

    These submissions ensure that the voice of advertisers is represented in policy decisions that shape the industry.

  • ANZA actively engages with policymakers, regulators and industry stakeholders to support a strong and sustainable advertising ecosystem.

    This work includes:

    • Advocating for responsible advertising frameworks

    • Promoting transparency and accountability in media

    • Supporting innovation in marketing and communications

    • Representing New Zealand advertisers in global discussions through the World Federation of Advertisers

    ANZA’s policy work helps ensure that advertising in New Zealand remains effective, responsible and future-focused.

Our Partner:

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The World Federation of Advertisers (WFA) is a global network of leading brands and associations, promoting responsible and effective marketing worldwide.