Responsible Food & Beverage Advertising
ANZA is committed to ensuring that food and beverage advertising in New Zealand meets a high standard of social responsibility. We actively promote standards that prevent consumer deception and responsibly encourage healthy choices. A key part of our focus is to limit the impact of food marketing on children where appropriate, fostering a healthier environment for the next generation.
We are strong supporters of the Advertising Standards Authority’s Code for Food and Beverage Advertising. We firmly believe that industry marketing codes, combined with a robust, independent public complaints process, provide vital protection for consumers. This collaborative approach ensures that the advertising industry serves the public good while promoting products ethically.
Further Reading: Evidence, Research & Responsible Practice
Explore ANZA’s latest research and submissions shaping responsible food and beverage marketing in New Zealand. These materials provide deeper insights into how evidence-based regulation and strong industry standards protect consumers and promote healthier choices.
