Accessible Advertising: Making Every Message Reach Every New Zealander
Advertising is for Everyone
Accessible advertising is a business imperative. It enables businesses to reach wider audiences and connect with them more effectively. And it’s easier than you think.
Advertising is woven into daily life and fuels both economic growth and consumer choice. At its best, it informs, empowers, and connects people with products and services that genuinely improve their lives. To deliver on that promise, advertising must be accessible to everyone.
For example, about 1 in 5 New Zealanders are deaf or hard of hearing. Without captions, you aren’t effectively reaching them with your ads. By simply adding captions to your video content you are expanding effective reach for just a few hundred dollars.
Inclusion isn’t optional - it’s the foundation of a modern, trusted, and effective advertising system. Building an accessible ecosystem means designing with equality of access at the centre, ensuring no New Zealander is excluded from understanding, engaging with, or benefiting from advertising.
When advertising becomes more accessible, trust strengthens, reach expands, and the entire industry grows stronger.
That’s why ANZA is on a journey with other organisations such as able and All is for All to encourage advertisers in Aotearoa to ensure their advertising is for everyone.
“Advertising is everywhere, playing a vital role in our societies and economies. It can provide information about products and services that improve our lives.
For that potential to be realised, advertising must be inclusive - and that means that everyone must be included. We face a challenge: to create a truly accessible advertising ecosystem, which is inclusive by putting equality of access at its heart. This is a social and moral imperative, central to growth and trust.”
– The Advertising Accessibility Network Hub, UK
