The Voice of New Zealand Advertisers
ANZA represents New Zealand’s advertisers.
We advocate on behalf of brand-owners on all advertising issues across the media and regulatory landscape.
ANZA speaks with one clear voice to:
Government and regulators
Media and platform owners
Advertising agencies
Industry bodies and global partners
Our mission is to ensure New Zealand advertisers have:
A transparent, responsible and accountable advertising environment
A trusted self-regulatory system
A strong voice on regulatory and commercial issues
Access to expert insights and global best practice
Whether you’re a global brand or a local challenger, ANZA helps you navigate change — and ensures your voice is heard where it matters.
Our Purpose
To champion an advertising environment that is transparent, responsible and accountable — trusted by the public, advertisers and legislators.
ANZA exists to champion responsible, effective and innovative advertising on your behalf.
As the trusted voice of advertisers, we advocate for a fair and competitive marketplace, work alongside regulators and industry partners, and provide members with the tools, insights and influence needed to succeed in a rapidly evolving media environment.
From major global brands to ambitious local businesses, ANZA supports advertisers to navigate change, strengthen capability and ensure their perspectives are represented across industry and government.
Whether you’re a major global brand or a growing local business, ANZA is here to support your success and ensure your voice is heard. Join Us!
Latest News
Our Positions
-
Alcohol Advertising
-
Therapeutic Advertising
-
Financial Advertising
-
Food Advertising
-
Gambling Advertising Advocacy
-
Accessible Advertising
“Advertising self-regulation works best because it is fast, flexible, and accountable — delivering higher standards for consumers than government regulation ever could.”
“Effective advertising is not just about reach — it’s about trust. Campaigns that are responsible, relevant and respectful deliver stronger business outcomes and build lasting brands.”
Our Partner:
The World Federation of Advertisers (WFA) is a global network of leading brands and associations, promoting responsible and effective marketing worldwide.