Responsible Gambling Advertising
Advertising for gambling products requires the highest level of social responsibility. ANZA's advocacy in this area is dedicated to promoting standards that minimise the risk of harm to individuals and communities. We work to ensure that gambling is never portrayed as a solution to financial or personal problems.
To achieve this, we support and promote the Advertising Standards Authority’s Code for Advertising Gambling. We are convinced that industry-led marketing codes, backed by a strong and independent public complaints process, provide the most effective protection for consumers. This ensures a fair and safe advertising environment for everyone.
Further Reading: Insights & Standards for Responsible Gambling Advertising
Deepen your understanding of ANZA’s work on gambling advertising through our curated research, policy submissions, and guidance. These resources illustrate how evidence-based regulation and ethical standards help mitigate harms, protect vulnerable groups, and ensure that gambling is never portrayed as a financial or personal solution.
