Responsible Therapeutic & Health Advertising

Therapeutic and health-related advertising holds a unique position of trust. ANZA recognises that this sector must adhere to a high standard of social responsibility. We promote standards with a clear focus on protecting vulnerable consumers, ensuring the accuracy of all claims, and avoiding the overstatement of product benefits.

Our support for the Advertising Standards Authority’s Therapeutic and Health Advertising Code is unwavering. We believe that these marketing codes, combined with a robust and independent public complaints process, offer effective consumer protection.

To help companies meet these rigorous standards, we administer the Therapeutic Advertising Pre-vetting System (TAPS). This system is designed to help brands ensure their commercial communications are compliant with the ASA's Code, building essential trust among consumers and stakeholders.