Responsible Financial Advertising

The advertising of financial products and services carries a significant responsibility. At ANZA, we recognise that this sector requires a high standard of social responsibility. Our advocacy is centred on ensuring that financial marketing is always clear, accurate, and not misleading. This is particularly critical because consumers often make significant long-term decisions based on these advertisements.

We strongly support and promote the Advertising Standards Authority’s Financial Advertising Code. We believe that these marketing codes of conduct, backed by an independent public complaints process, offer the most effective protection for New Zealand consumers. Through our work, we help build and maintain a financial advertising landscape that is both trustworthy and transparent.