Responsible Alcohol Advertising

At ANZA, we believe that advertising for alcohol products must meet a high standard of social responsibility. We actively promote and support the Advertising Standards Authority’s (ASA) Code for Advertising and Promotion of Alcohol, which provides effective protection for consumers through a robust, independent public complaints process.

Our core focus is to ensure that alcohol marketing is conducted responsibly, with a special emphasis on limiting its impact on minors and avoiding the encouragement of inappropriate or excessive drinking.

We also assist alcohol producers directly in creating responsible commercial communications that build trust with consumers and stakeholders. This is achieved through our administration of the Liquor Advertising and Promotion Pre-vetting System (LAPPS), a service that helps brands ensure their advertising complies with the ASA's Code before it goes to market. This proactive approach ensures that responsible advertising is the standard, not the exception.