ASA Advertiser Levy Increase

The Advertising Standards Authority levy will increase from 0.065% to 0.075% of media spend in July. That means for each $1 million of media placement, your levy payment will increase by an additional $100 (from $650 to $750).

The advertiser levy contributes over 60% of the ASA’s annual budget and is key to funding robust, credible advertising self-regulation. Strong self-regulation in turn supports consumer trust and industry accountability. The ASA is grateful to advertisers for their levy contribution and the agencies that support its collection via their invoicing systems.

Your media agency will have further details of how this change will be implemented.