Resources

ANZA members gain access to tools, best-practice guides, and global insights from WFA and partners to support responsible, effective marketing.

  • The World Federation of Advertisers (WFA), in collaboration with Firm Decisions reminds advertisers that regular review of your media contracts is a must, to ensure they are fit for purpose in a fast-changing media ecosystem.

    When did you last review yours? If more than two years we would argue that its time. A good starting point for this process is contract guidance from the WFA and Firm Decisions, which is available to ANZA members here.

    The guide covers the ten principal areas connected with media agency contracts where advertisers should pay particular attention. Focusing on these priority issues will ensure the structure and terms of the contract protect your best interests.

  • The Advertising Standards Authority (ASA) held a webinar: Responding to complaints about misleading claims- 26 June 2024. The webinar covered:​

    • best practice for responding to complaints about misleading claims

    • types of claims and how to substantiate them

    • factors considered by the Complaints Board when considering complaints

    • recent decisions regarding misleading advertisements

    • tips from the ASA to help advertisers minimise the risk of a Code breach

    View the webinar here. ​

  • Top marketers have an appetite for even more policy input on key issues such as sustainability, risk management and reputation.

    The World Federation of Advertisers (WFA) recently launched the Framework for Positive Marketing Behaviours, a model to help foster collaboration and enable marketers to better manage risk and opportunity in a polarised world.

    ​Designed to assist help marketing teams identify opportunities and manage risk on a number of critical issues. The goal is to help both functions deliver more systematic collaboration and ensure greater alignment.

    ​The model framework includes sections on key topics like environmental sustainability, DEI, brand purpose, responsible media governance, marketing to children and data ethics and privacy. Each section outlines why they matter, the risks and opportunities, what good looks like, based on case studies from leading companies, and relevant tools, guidelines and frameworks developed by WFA and its members. Anza members can read it here.

  • Real world events, such as currently occurring in Palestine, invariably have media leaders and brand safety experts making judgment calls. To help ad buyers and sellers wanting to consider how to position themselves, the Global Alliance for Responsible Media (GARM) has uploaded detailed voluntary guidance for ad sellers and buyers to consider.

    Members can read it here.

  • A new survey conducted by the World Federation of Advertisers finds that three in four companies already use GenAI or plan to use it soon. Members can read it here.

  • The WFA’s Media Contract Guidance provides ten focus areas for you to consider when reviewing your media agency contracts. Members can read it here.

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