Media Contract Guidance for Advertisers: Global Best Practice

The World Federation of Advertisers (WFA), in collaboration with Firm Decisions reminds advertisers that regular review of your media contracts is a must, to ensure they are fit for purpose in a fast-changing media ecosystem.

When did you last review yours? If more than two years we would argue that its time. A good starting point for this process is contract guidance from the WFA and Firm Decisions, which is available to ANZA members here.

The guide covers the ten principal areas connected with media agency contracts where advertisers should pay particular attention. Focusing on these priority issues will ensure the structure and terms of the contract protect your best interests.

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