Brand Safety Guidance: Shemini Atzerit Massacre and Israeli Military Response in Gaza

Brand Safety Guidance: Shemini Atzerit Massacre and Israeli Military Response in Gaza

Real world events, such as currently occurring in Palestine, invariably have media leaders and brand safety experts making judgment calls. To help ad buyers and sellers wanting to consider how to position themselves, the Global Alliance for Responsible Media (GARM) has uploaded detailed voluntary guidance for ad sellers and buyers to consider.

Members can read it here.


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WFA Survey - Marketers approaches to generative AI - September 2023

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Framework for Positive Marketing Behaviours