New Playbook: Make Advertising Carbon Efficient—Without Sacrificing Campaign Performance

Leading brands are optimising their carbon emissions while improving campaign results—discover the simple changes you can adopt today.

The newly launched Advertiser’s Guide to Carbon Efficiency from Ad Net Zero Aotearoa outlines 10 low-barrier actions you can take now to decarbonise your advertising while improving campaign efficiency, strengthening supplier relationships, and engaging your customer.

This guide demonstrates that brands who optimise their advertising can not only cut emissions—but reduce costs and improve performance. Inside you’ll find:

• Real-world case studies from Heineken and One NZ

• Tools and templates to get started fast

• Leading research designed to optimise efforts

---