Looking Ahead in Election Year

ANZA keeps a close watch on regulatory threats to advertising. As an election year 2026 brings renewed risk of future regulatory intervention after this year’s election. Most polls suggest a close race, and in post-election coalition negotiations there is always the possibility of unwelcome surprises.

While election campaigns are often long on rhetoric and short on detail, regulatory direction tends to crystallise quickly once ministerial portfolios are confirmed and legislative priorities are set.

For advertisers, the risk environment is unlikely to be defined by a single sweeping reform. Rather, the greater challenge will be cumulative regulatory pressure across multiple fronts — particularly in areas where public health, platform accountability and consumer protection intersect.

That means a key priority for ANZA in 2026 is practical regulatory engagement and clear advocacy on behalf of responsible advertisers across the political landscape ahead of the election.