ASA - Member Webinar - Responding to complaints about misleading claims
The Advertising Standards Authority (ASA) held a webinar: Responding to complaints about misleading claims- 26 June 2024. The webinar covered:
best practice for responding to complaints about misleading claims
types of claims and how to substantiate them
factors considered by the Complaints Board when considering complaints
recent decisions regarding misleading advertisements
tips from the ASA to help advertisers minimise the risk of a Code breach