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WFA Global Guidance on Influencer Marketing

ANZA posts
May 12
1 min read

The World Federation of Advertisers, in collaboration with the International Council for Advertising Self-Regulation (ICAS) and with input from influencer marketing experts at the UK Advertising Standards Authority (ASA), commissioned this Guidance.

Peer-review was undertaken by a diverse group of countries and organisations, ensuring it reflects a broad, international consensus among advertisers and industry regulators on the key principles for trustworthy and effective influencer marketing.

The Guidance also features case studies from various self-regulatory organisations, illustrating how these principles are applied in different national contexts.