As an industry we want advertising that is effective. The foundation for that is the quality of the briefs we provide our agency partners, and our ability to evaluate the responses these generate.
It seems straightforward, yet research of both clients and agencies around the world highlights a disconnect between what advertisers think are quality briefs, and what agencies think of them. So, can we do better as an industry?
ANZA thinks so and we are working with Matt Davies and Pieter-Paul von Weiler of BetterBriefs, acknowledged leaders in the field to help advertisers do just that.
As a first step we invite you and your teams to register for a free webinar on 28 August providing practical tips for better briefing. Apologies for the timing, we are linking to a global webinar, and we will be doing more with BetterBriefs over the next twelve months but wanted ANZA members to have the chance to register for this event.
Better briefs, better marketing: practical tips for how to brief better
Date: 28 August
Time: 19:00 Sydney | 21:00 Auckland
Registration:
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