Cookies have been central to every marketers’ digital marketing strategy, a key source for reaching a target audience, engaging them and then converting to business goals. Now Google is pulling the plug, sometime in 2022. And they are putting the brakes on alternative solutions.
Advertisers need to prepare to remodel their approach to data-driven marketing. If you are beginning the journey to consider a cookie-less world and remodeling your approach to data-driven marketing, we suggest that advice from Matt Green of the World Federation of Advertisers is a great place to begin read more here.