It's Time For Some Honesty About (Online) Advertising
- ANZA posts
- Nov 25, 2019
- 1 min read
Some interesting opinion pieces are appearing on whether online advertising appear more effective through ‘selection’ effect. That is, data enables you to know who is most likely to buy whatever it is you are selling. And so you end up buying ads to people who were going to buy anyway. Producing metrics which makes our marketing look effective? Worth a read

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