* Membership is based upon member's gross advertising expenditure, including all media channels including digital and social media. Excluding trade media.
N1
Up to $1 million
$1,175
Some interesting opinion pieces are appearing on whether online advertising appear more effective through ‘selection’ effect. That is, data enables you to know who is most likely to buy whatever it is you are selling. And so you end up buying ads to people who were going to buy anyway. Producing metrics which makes our marketing look effective? Worth a read
Recent World Federation of Advertisers’ research found that that nine out of ten CMOs agreed that data ethics is a top priority for their organisation. However, they tended to overlook one crucial ste
Together with Ad Net Zero, the Global Alliance for Responsible Media (GARM) launched the world’s first guide to sustainable media for advertisers, The GARM Sustainability: Action Guide to Reduce Media
The Sustainable Marketing 2030 initiative is a collaboration between the World Federation Of Advertisers and Kantar’s Sustainable Transformation Practice which seeks to explore how the marketing funct
