* Membership is based upon member's gross advertising expenditure, including all media channels including digital and social media. Excluding trade media.
N1
Up to $1 million
$1,175
Some interesting opinion pieces are appearing on whether online advertising appear more effective through ‘selection’ effect. That is, data enables you to know who is most likely to buy whatever it is you are selling. And so you end up buying ads to people who were going to buy anyway. Producing metrics which makes our marketing look effective? Worth a read
Managing Risk and Opportunity in a Precarious and Polarised World This voluntary guidance framework developed by the World Federation of...
The third iteration of the World Federation of Advertisers Advertiser's Global Media Charter aligns the current vision for the media...
The World Federation of Advertisers, in collaboration with the International Council for Advertising Self-Regulation (ICAS) and with...
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