* Membership is based upon member's gross advertising expenditure, including all media channels including digital and social media. Excluding trade media.
N1
Up to $1 million
$1,175
Some interesting opinion pieces are appearing on whether online advertising appear more effective through ‘selection’ effect. That is, data enables you to know who is most likely to buy whatever it is you are selling. And so you end up buying ads to people who were going to buy anyway. Producing metrics which makes our marketing look effective? Worth a read
A reminder to food and beverage advertisers that the Advertising Standards Authority’s new Code for Advertising Food and Beverage...
As an industry we want advertising that is effective. The foundation for that is the quality of the briefs we provide our agency...
The World Federation of Advertisers has consulted with both global brands and retail media experts to develop a series of important...
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