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It's Time For Some Honesty About (Online) Advertising

Some interesting opinion pieces are appearing on whether online advertising appear more effective through ‘selection’ effect. That is, data enables you to know who is most likely to buy whatever it is you are selling. And so you end up buying ads to people who were going to buy anyway. Producing metrics which makes our marketing look effective? Worth a read



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AANA Webinar: Navigating Covid

Many ANZA Members joined their Australian counterparts last Friday for an AANA hosted webinar considering the implications for marketers and the broader industry facing the challenge of navigating thr

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