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* Membership is based upon member's gross advertising expenditure, including all media channels including digital and social media. Excluding trade media.

Member Classification and Subscription
 Classification
Advertising Spend*
Subscription (+ GST) 

N1

N2
N3
N4
N5
N6

Up to $1 million

$1 million - $3 million
$3 million - $$6 million
$6 million - $10 million
$10 million - $15 million
Greater than $15 million

$1,175

$3,200
$4,275
$5,250
$6,950
$8,350

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It's Time For Some Honesty About (Online) Advertising

Some interesting opinion pieces are appearing on whether online advertising appear more effective through ‘selection’ effect. That is, data enables you to know who is most likely to buy whatever it is you are selling. And so you end up buying ads to people who were going to buy anyway. Producing metrics which makes our marketing look effective? Worth a read



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Recent World Federation of Advertisers’ research found that that nine out of ten CMOs agreed that data ethics is a top priority for their organisation. However, they tended to overlook one crucial ste

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