ASA releases Ipsos community standards research insights

Updated: Aug 17

Recently the Advertising Standards Authority (ASA) commissioned research into advertising that New Zealanders may find offensive, in order to gain a benchmark on prevailing community standards. Using a selection of 20 advertisement, the research covered a range of issues including stereotyping, violence and horror, objectification and bullying as well as children’s exposure to advertising.

You can read a summary of the insights from the research findings below:

Community Standards in Advertising Summa
Download • 891KB

Community Standards in Advertising Summa
Download • 891KB


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