ASA releases Ipsos community standards research insights

Updated: Aug 17, 2020

Recently the Advertising Standards Authority (ASA) commissioned research into advertising that New Zealanders may find offensive, in order to gain a benchmark on prevailing community standards. Using a selection of 20 advertisement, the research covered a range of issues including stereotyping, violence and horror, objectification and bullying as well as children’s exposure to advertising.

You can read a summary of the insights from the research findings below:

Community Standards in Advertising Summa
Download • 891KB

Community Standards in Advertising Summa
Download • 891KB


Recent Posts

See All

WFA Spotlight - The World in 2021

After a tumultuous 2020, what does 2021 have in store for businesses, the economy, culture and politics? In this webinar from the World Federation of Advertisers (WFA), Tom Standage, Deputy Editor

AANA Webinar: Navigating Covid

Many ANZA Members joined their Australian counterparts last Friday for an AANA hosted webinar considering the implications for marketers and the broader industry facing the challenge of navigating thr

©2019 by ANZA