Updated: Apr 23
Many ANZA Members joined their Australian counterparts last Friday for an AANA hosted webinar considering the implications for marketers and the broader industry facing the challenge of navigating through these unprecedented times.
The webinar featured:
Martin Brown, Director eBusiness Strategy and Marketing, Nestlé Oceania
Nicola Lewis, Chief Investment Officer, GroupM.
Jane Ractliffe, Managing Director, Standard Media Index (SMI)
If you couldn't attend it, you can now watch it here
Included in the webinar, Jane Ratcliffe presented the latest SMI media spend findings across both Australia and New Zealand markets and its implications for marketers.
If you would like more category specific detail on what was presented, SMI can provide more forward pacing data in NZ, tracking how each Category is tracking for April, May and June for all media and media sectors. This is available to ANZA Members for $500/category. If that’s of interest, contact SMI Managing Director Jane Ratcliffe directly at firstname.lastname@example.org
ANZA Members can expect to see more collaborative resources with the AANA over the coming months.