Despite changing media consumption trends, television remains an important medium for many advertisers. The Government’s recent announcement that a new public media entity would be created combining TVNZ and RadioNZ into a not-for-profit organisation has raised many questions for advertisers. The new entity, which will come into being in 2023, is expected to reach groups who the Government believe aren’t currently well served by current state-owned media; such as some ethnic communities and younger audiences.
What does this mean for advertisers? How will the public benefit charter of the new entity, reduce TVNZ’s commercial focus? Will there be, for example:
A reduction in advertising inventory?
Ad-free news and current affairs?
Content with less audience appeal in peak time to meet ‘public service’ obligations?
To answer these questions, and more ANZA invited TVNZ Chief Executive Simon Power for an online discussion on the implications of the Government’s policy with advertisers. You can watch the video here.