top of page

ANZA Members

sign in to view our News Post

Get signed up

Member Subscriptions

* Membership is based upon member's gross advertising expenditure, including all media channels including digital and social media. Excluding trade media.

Member Classification and Subscription
 Classification
Advertising Spend*
Subscription (+ GST) 

N1

N2
N3
N4
N5
N6

Up to $1 million

$1 million - $3 million
$3 million - $$6 million
$6 million - $10 million
$10 million - $15 million
Greater than $15 million

$1,175

$3,200
$4,275
$5,250
$6,950
$8,350

Thanks for submitting!

Search

GARM Guide to Sustainable Media

Together with Ad Net Zero, the Global Alliance for Responsible Media (GARM) launched the world’s first guide to sustainable media for advertisers, The GARM Sustainability: Action Guide to Reduce Media Greenhouse Gas Emissions.


The guide identifies 10 areas across planning, buying and activation where advertisers can take action right now to reduce the direct carbon emissions of their advertising activity.


This guide consolidates current best practice on media sustainability and has been collated by the GARM Sustainability Steer Team, which brings together brands and industry bodies such as Diageo, Unilever, Procter & Gamble, Mars, L'Oréal, Reckitt, Mastercard, 4A’s, Ad Net Zero, ANA, ISBA, WFA and the Responsible Marketing Agency. Agency holding companies, publishers and data & technology providers have also played a key part in creating the guide.


Key areas where advertisers can take action are split into four different areas, ranging from supplier selection to optimizing creative and media planning and buying.


Among the detailed suggests are ways to reduce duplication in programmatic actions and infrastructure, create a supplier ‘greenlist’, maximising value from existing creative and compressing digital ad formats to reduce the energy needed to play them.


ANZA Members can download The GARM Sustainability: Action Guide to Reduce Media Greenhouse Gas Emissions below.

WFA_GARM Guide to Sustainable Media
.pdf
Download PDF • 4.68MB

.

20 views

Recent Posts

See All

Recent World Federation of Advertisers’ research found that that nine out of ten CMOs agreed that data ethics is a top priority for their organisation. However, they tended to overlook one crucial ste

The Sustainable Marketing 2030 initiative is a collaboration between the World Federation Of Advertisers and Kantar’s Sustainable Transformation Practice which seeks to explore how the marketing funct

bottom of page