Industry to Benefit from Rapid Genius Expansion

3:35 PM, 18 March 2011

18 March 2011

Less than a year after its launch, New Zealand Post is already adding innovative enhancements to its Genius marketing data tool. New Zealand Post Analytics Manager Susan Needham says the three new extensions to Genius, New Zealand Posts ground-breaking data segmentation model, as well as its rapid adoption by market analyst leaders Roy Morgan and Nielsen media, offers major benefits to markets.

The addition of Car Genius and Ethnicity Genius, as well as a new segment level media profile component, offers enhanced levels of customer insight which is sure to create excitement among users, she says. Read More

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