Navigating Media Complexity

11:39 AM, 9 October 2018


We are delighted to invite you to attend an exclusive & private breakfast event 'Navigating Media Complexity' at the Crowne Plaza Hotel in Auckland on Thursday October 25th at 7.30am.

For this session we will have senior regional executives, discussing today’s key media challenges. The seminar will tackle some critical issues and opportunities facing advertisers, and importantly, how to best navigate them for better business outcomes. The flow of the session will be as follows;

  • Meet and Greet: 7.30am
    Informal breakfast and light refreshments with a chance to mingle and network with your peers
  • Introduction: 8:00am
    Lindsay Mouat
  • Digital Misattribution
    An-Rui Chiew
    Striking the right balance between online and offline media investment is not easy in today’s complex media world with many clients too pre-disposed to online media without being fully across the facts. There is a need to more accurately measure media performance, and generate comparable online and offline media ROIs.
  • Media Transparency
    Peter Cornelius
    What are advertisers doing to gain increased transparency, and are we making any progress?
  • Conclusion: 9.30am
    An opportunity for informal ‘one on one’ questions relating to the seminar
RSVP, Location & Parking
Please email us anza@anza.co.nzif you would like us to register you for this session. In addition, if you would like to bring colleagues who will find the content relevant, please feel free to forward this invitation and notify us of their name and email address.

The Crowne Plaza is conveniently located at 128 Albert St, Auckland, with car parking available in the Atrium car park adjacent to the hotel entry via the main hotel driveway. All attendees are entitled to a 50% discount bringing the cost of parking down to $17 (you can just pay for your parking prior to making your way to your car at the parking machines located by the lifts to the car park outside of the hotel lobby).

We look forward to seeing you soon!

Warm Regards,

The Ebiquity & ANZA team



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