A global approach to self advertising regulation

4:08 PM, 17 November 2016

A world of difference? A new advertising self-regulation council - ICAS

In October, we saw the establishment of the International Council on Ad Self-Regulation (ICAS) - an international platform to promote effective advertising self-regulation worldwide. Further, ICAS will meet a demand for an international information exchange forum for advertising self-regulatory organisations around the world.

ICAS will unite global Self-Regulatory Organisations (SROs) and international industry associations to form a powerful council that will facilitate the setup of new SROs in emerging markets. ICAS will help empower these SROs and provides a platform to work out solutions to the global challenges faced by the advertising industry.

The World Federation of Advertisers (WFA) has been a driving force behind the development of ICAS. Not only will ICAS help establish self-regulation in new markets, it will better align best-practice globally:

A new council to promote better self advertising regulation

The new ICAS is building on an existing network of international Self-Regulatory Organisations which was set up by EASA in 2008 as a global forum for information exchange, discussion of best practice, and communication between SROs around the world.

The forum provides help and consultation in order to facilitate the creation of advertising self-regulatory bodies where they do not currently exist and helps build a profile for advertising self-regulation globally.

It is the aim of the ICAS to play a fundamental role in the promotion and development of advertising self-regulation worldwide.

What are your thoughts on ICAS? What are your views on advertising self-regulation? All feedback, queries, and opinions are welcomed to lindsay@anza.co.nz

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