Marketers get to crunch the numbers with new DM web tool

1:38 PM, 9 June 2010

ANZA partner New Zealand Post Targeted Communications has launched a new website that offers marketers unique, free insights into their target audiences.

The New Zealand Post Data Hub, is a free and easy-to-use interactive “play site” that provides marketers and media planners with topline information from some of New Zealand Post’s datasets. The site will allow users to get numerical insights into Kiwis’ lifestyle and purchasing choices, and is a first port of call for marketers looking to identify their audience and create relevant, targeted communications campaigns to reach them.

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