Video: What are the Key Challenges for the Marketing Industry Today?

9:18 PM, 17 May 2015

The WFA’s Global Marketer Week 2015 brought together marketers from some of the world's biggest brands, as well as national advertiser representatives from many countries. What did these global leaders say are the key challenges for the marketing industry today?

Measurability, remaining relevant, and agency business models are a few of the many challenges brought into question by these Industry representatives. Watch this video, filmed at the conference, to hear what other challenges are facing our global leaders.

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