Digital Hot Topics: What you may not know (but probably should!)

4:19 PM, 13 April 2015
Ben Millar – Digital Director, Ebiquity is holding a 45 minute briefing event for marketing and senior level executives: ‘Digital Hot Topics: What you may not know (but probably should!)’.

What will it cover?

This 45 minute briefing will seek to raise marketers awareness of the following issues:

  • What is ad fraud and how is programmatic ad trading potentially fuelling this problem?
  • What is advertising visibility and how can I measure it?
  • How can I drive online ad cost efficiencies AND improve quality?
  • What metrics are the right metrics to evaluate online media?

Who is it suitable for?

This update is suitable for all marketing and senior level executives interested in finding out more about the latest hot topics in digital marketing.

Speaker

Ben Millar - Digital Director, Ebiquity

With more than 15 years digital media experience gained both client and agency side, Ben is well placed to dissect the digital media landscape. Ben has trained over 300 marketers while working at Ebiquity and has developed the systems and processes used to evaluate our clients digital media spend. Ben is passionate about helping advertisers improve their advertising through greater understanding.

Where and When

Date: Wednesday 13 May 2015

Time: 7:30am-8:30am

Venue: Novotel Ellerslie

Download Registration Form Here

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