Global Media Giant GroupM Coming To NZ

9:23 AM, 24 November 2014

Leading global media investment & management operation GroupM will launch in New Zealand during Q1 2015.

The arrival of the group will see MediaCom, Mindshare, MEC and maxus come under the operational and financial structure of GroupM.

GroupM’s primary purpose is to maximise the performance of the individual media agencies on behalf of its clients, shareholders and people by operating as a parent and collaborator in performance - enhancing activities such as trading, sponsorship, sports, digital, finance and proprietary technology development.

In addition, Ikon New Zealand will retain its brand, but also become part of the GroupM New Zealand management structure.

John Steedman, Chairman of GroupM for Australasia, described the move as creating a significant opportunity to offer new technology and other innovations that would drive results for clients.

“We have been evaluating the New Zealand marketplace for some time and we believe market dynamics and conditions are now right for the establishment of GroupM,” he says.

“Our primary goal is to keep our clients at the forefront of an ever changing industry. While scale has always been important in the media business, the impact that technology, data and fragmentation have had on our business has made the application of scale more important than ever.”

Read more details on Mad-Daily here

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