Heineken Named Creative Marketer Of The Year

8:58 AM, 24 November 2014

The Cannes Lions International Festival of Creativity will honour Heineken as its Creative Marketer of the Year at the festival in June.

The honour recognizes Heineken's past success at the festival. In the past three years, six of its brands have collectively won 41 Lions, including a Grand Prix in Creative Effectiveness. 

“This prestigious award is recognition of the great creative work our people and agencies are delivering,” said Alexis Nasard, Heineken's president of Western Europe and global chief marketing officer.

The brand's lead global agency is Wieden + Kennedy, which created this year’s“Cities of the World” campaign.

Heineken is the second-largest brewer globally by revenue, and claims to be the No. 1 beer brand on Facebook, according to a company fact sheet. Itposted group revenue growthof 4.6 percent in the first half of the year, with beer volume up 3.1 percent.

Past honorees include McDonald’s last year,Coca-Cola in 2013 and Marsin 2012.

Read the full article from AdWeek here
Share Tweet