Foxtel Programmatic Deal Helps Boost TubeMogul Revenue

9:35 AM, 18 November 2014


Digital programmatic video advertising company TubeMogul, which recently teamed up with Foxtel, has reported a Q3 revenue increase of 112%.

The global company has reported Q3 revenue of US $27.4 million, an increase of 112% compared to $13.0 million in the third quarter of 2013.

Mobile spend doubled from the second quarter to 9% globally and the number of companies using the TubeMogul platform on a self-serve basis, jumped globally from 165 in quarter two, to 308.

Total spend during Q3 was $62.5 million, an increase of 144% compared to $25.7 million in the third quarter of 2013; gross profit was $19.2 million, an increase of 126% compared to $8.5 million in the third quarter of 2013, and gross margin was 70%, compared to 65% in the third quarter of 2013.

Australia's largest pay TV provider, Foxtel, which brought the TubeMogul platform in-house to drive its branding and customer acquisition efforts, was mentioned in TubeMogul's Q3 results as being a major highlight.

TubeMogul Australia and New Zealand MD Sam Smith said the key to programmatic momentum in this market is building a clear understanding around the advantages of creating a market ecosystem that enables brands, agency trading desks, and publishers to all secure positive returns and that remains Tube Mogul's key goal.

Read the full article from Ad News here

Share Tweet