10 Golden Rules for Advertisers on Making Sports Sponsorship Work:

8:44 AM, 8 September 2014

Sports sponsorship has never been more powerful or more effective. It offers a unique opportunity for brands to make a lasting impression, and gives brands the opportunity to engage with a connected consumer with new and exciting content solutions.
This year's World Cup produced $1.4 billion in sponsorship deals, and sponsorship spending is predicted to rise faster than both advertising and sales promotion spend for the third year in a row.

Here, MediaCom's The Insider, has produced ten guidelines that will help you get the most out of any sports sponsorship effort. 

Read them here

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