BP Oil Wins Supreme Award at TVNZ NZ Marketing Awards

8:59 AM, 1 September 2014

Last Thursday night, the TVNZ NZ Marketing Awards took place, attracting a record 780 people to the Langham in Auckland.

Congratulations to our members BP Oil for winning both the Supreme Award and the Retail category for tackling the business challenge of needing to reduce cents-off rewards in a complex and highly competitive market environment. BP created its “Friends With Ongoing Benefits” strategy, ensuring exceptional returns by understanding segmentation and carefully targeting their offers to more profitable customers.  This helped their long-term view of building a new customer value proposition and leveraging insights,

The judges were particularly impressed by BP’s recognition of the value and opportunity of direct database ownership for itself, its suppliers and its customers, both short and long term.

Also making marketing history were triple-category winners iSite Media, Westpac New Zealand, Fonterra Brands – Tip Top, Tait Communications (each winning two categories), Holden New Zealand, AA Smartfuel, Insight New Zealand & the National Influenza Specialist Group, Auckland Tourism, Events and Economic Development & Heart of the City, The Radio Network¸ New Zealand Aids Foundation, Auckland Transport, DB Breweries, Mercury Energy, My Food Bag and the Far North District Council.

The Marketing Excellence award went to Philip Poole, chief marketing officer at J. H. Whittaker & Sons. The judges all acknowledged the company’s classic brand story-telling and absolute commitment to product quality that's driving growth.

A full list of winners can be found at the everythingmarketing website here


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