Programmatic a Growing Trend in Europe

9:24 AM, 20 June 2014

A new RTB Trend Report Europe has found that programmatic ad spending in Europe rose 15% during the first quarter of the year and by 291% in the 12 months to the end of March.

Adform also reported a surge in the number of mobile impressions, up 433% from Q1 2013 to Q1 2014, with tablet impressions outweighing phone impressions for the first time.

Programmatic spending also increased by more than 120% in every country from Q1 2013 to Q1 2014.

Martin Stockfleth Larsen, chief marketing officer at Adform says,

"The sustained growth in programmatic is a clear indication that both marketers and publishers view it as a vital component to digital advertising.We anticipate programmatic ad spending to grow throughout 2014, with a heavy emphasis on rich-media and mobile campaigns."

Read the full article from warc.com here


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