Millennials’ desire to record their lives is what marketers must tap into: Acer CMO

11:19 AM, 22 May 2014

Acer CMO Michael Birkin spoke at the World Federation of Advertisers (WFA) Global Marketer Conference in Sydney, emphasising the importance of word of mouth.

He said that marketers must "tap into the connected generation's natural inclination to record their lives." He advocated that the prominence of social media in millennials lives means they are more tuned into what their peers are doing. An Acer survey found that 98 per cent said they are more likely to engage with a friends recommendation than a sponsored brand post on the Internet.

Read the full breakdown of his speech on the CMO website, here.

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