AdNews: Why Brands Need to Focus on the Millennials Market Now

8:38 AM, 30 April 2014

Former Omnicom heavy and current global CMO at Acer, Michael Birkin,gives a brief view on the coming powerhouse Millennials demographic.With a long career in adland and now on the brand owner side, Birkin also offers some tips to agencies on how they need to operate. Birkin was a keynote at the AANA-WFA Global Marketer Conference in Sydney in March.

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