90% of Decisions based on Subconscious Cues

9:22 AM, 24 April 2014

As marketers we are always fascinated in what it is driving behaviours. We know decision-making is a mix of conscious and unconscious thought but where we may have assumed that much of our behaviour is done on a conscious level, according to US academic Adam Alter, as much as 90% of our decision making is based on subconscious cues.

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