Why Some Clients Give Away the Store in Compensation? Steve Blamer

10:17 AM, 4 April 2014


More clients are using performance-based incentives to compensate agencies, but most of them are still letting their agency partners off the hook. According to a recent survey, 61% of clients use some kind of performance incentive with their agency partners. 36% of clients use a risk-reward incentive structure, in which the agency is paid more if it meets its goals, but risks losing compensation if the goals are not met.

This article discusses four reasons why the majority (64%) of marketers are still not holding their agency partners accountable:

  1. They're scared of the relationship
  2. Don't Have the Metrics
  3. Don't Want to Give the Agency Too Big a Voice
  4. Not a Top Priority

Read the full article here:

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