Ian Twinn blasts critics of advertising food to kids

2:23 PM, 7 March 2014

"Obesity is a complicated socio-economic issue, and advertising is a peripheral factor." says Ian Twinn, Director of Public Affairs for ANZAs UK equivalent, the Incorporated Society of British Advertisers (ISBA). Arguing why restricting advertising to children is by no means the answer to obesity issues. His comments were in response to those made by Malcolm Clark, co-ordinator of the Childrens Food Campaign, who criticised the UKs Advertising Standards Authority (ASA) for not targeting enough irresponsible food and drink marketing to kids.

Twinn states "I find the idea of advocating any kind of restrictive measures based on anything less than evidence-and in this case an independent review carried out by highly-respected practitioners and academics-to be reckless to the extreme."

ANZA believes that restricting advertising to children is by no means the answer to obesity issue. As the Press recently said in an editorial, it has all the appearance of a displacement activity - something easy, but often ineffective, that is done in order to avoid doing something else that would be more effective but also may be more difficult.

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