What advertising could or should look like in 2020...

11:21 AM, 5 February 2014

Advertising 2020 aims to address the key challenges facing the industry by proposing a desired future vision of what advertising could and should be. By stepping back from the day-to-day, we try to imagine a future on the other side of this maelstrom. Over 200 thought leaders, innovators, and visionaries from a breadth of disciplines around the world helped co-create this concept, and Advertising 2020 reflects a mosaic of their insights and ideas.

When we are consumed by the advertising issues of the day, ANZA is delighted to highlight WFA Chairman Martin Rileys excellent contribution to this discussion on the future of advertising.

To read Rileys full article, Turning Toward the Future, click here

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