Video of the month - Rory Sutherland on Behavioural Economics

3:56 PM, 7 October 2013

Watch his video below:

 

Rory stated;
“What we are now discovering through Behavioural Economics is that the way people choose and act in such ‘decisive moments’ is deeply affected by forces which often defy logic and which are usually undetectable by most market researchers. The result is that marketers have suffered from a significant blind spot in their understanding of human behaviour. Removing this area of blindness should significantly improve the predictive and persuasive power of a wide range of marketing activity.”

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