Foreign brands lead in Australia

10:07 AM, 24 May 2012

HONG KONG: Consumers in Hong Kong display the strongest preference for overseas brands among shoppers across eight Asian markets, but this trend is also prevalent elsewhere, a survey has shown.

Reader's Digest, the publisher, and Ipsos, the research firm, polled 1,000 adults in Hong Kong, and the same number in each of China, India, Malaysia, the Philippines, Singapore, Taiwan and Thailand.

While 72% of interviewees in Hong Kong said purchasing indigenous products helped boost the local economy, only 22% said that they were generally "likely" to do so. Read More.

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