Apple tops global brand value charts

10:03 AM, 24 May 2012

NEW YORK: Apple, IBM and Google have topped the list of the world's most valuable brands, but the tough financial climate has put pressure on many of their rivals, according to a study by Millward Brown.

Apple, the electronics pioneer, headed the BrandZ charts on $183bn, a 19% improvement year on year. IBM, the services firm, climbed one place to second after a 15% gain priced its trademark at $116bn.

Google, the online giant, slipped to third and was down by 3% to $108bn. McDonald's, in fourth, saw a 17% jump to $95.2bn. Microsoft, the IT group, was off by 2% to $76.6bn, although it still took fifth.

Collectively, the combined net worth of the 100 top intangible assets rose by 0.4%, reaching $2.4tr. This trailed the 17% expansion registered in last year's analysis, and of 4% two years ago.

Read More

Share Tweet