TV Ad revenue grows 5% in first-half

3:54 PM, 25 August 2011

Television advertising revenue for year ended June 30 was $613 million, compared to $583 million for the previous 12 months, an annual growth of 5.1% reports ThinkTV who see the result as “a strong indicator of the confidence advertisers place on the medium as the economic recovery begins to take hold”.

While March quarter advertising revenues were adversely impacted by the earthquakes in Christchurch and subsequent events, growth returned in the June quarter, ThinkTV expect the second half of 2011 will see even stronger growth, with the effects of the Rugby World Cup and the Election still to come.

Rick Friesen, Chief Executive of ThinkTV, the Free-to-Air Television industry body, stated “There is no doubt that Television continues to provide unparalleled reach and impact. Advertisers recognise this and, with the building confidence in the economy, Television is best able to provide major brand marketers with the most efficient way to reach their customers.”

Revenue figures are sourced from returns prepared by TVNZ, MediaWorks TV and SKY Network Television (including Prime).

Share Tweet