ANZA Industry Activities

ANZA interfaces with advertising industry sectors, advocating for preservation of advertisers’ rights. Including: Government and Opposition political parties

  • Broadcasting Policy - Television minutage, future of state-owned Television New Zealand Charter, other media ownership, Broadcasting Standards and regulations, new media services
  • Consumer Affairs Policy – Liaison with Commerce Commission, Consumers Institute, Australia New Zealand Food Safety Authority
  • Taxation Policy - Advertising’s role in the economy, advertising and sponsorship taxation
  • Media
  • Media Research - Transparent and accurate audience measurement data, involvement with media research committees
  • Media Briefing and Planning - Transparent media selections - audit rights, pricing structure and purchasing
  • Ownership and Control - Ensure fair competition, freedom of media choice, avoidance of pricing cartels
  • Communication Agencies
  • Advertisers advice and guidance on how to initiate and manage the client/agency relationship
  • Training courses offered on a wide range of relationship issues
  • Changing remuneration structures advice offered
  • The Public
  • ANZA promotes advertising as a legitimate consumer benefit, promotes ethical standards and responses to public concerns
  • Member Advisory Services
  • Advertising effectiveness practice
  • Personalised correspondence, seminars and issues briefings, Communiqué newsletter
  • Industry Self Regulation
  • ANZA is closely involved in Advertising Codes review procedures and Code formulation
  • Voluntary adherence to self regulation maintained at all times
  • ANZA administers the LAPS & TAPS systems of pre-clearance of all liquor and Pharmaceutical advertisements prior to media placement. Independent adjudicators contracted for pre-vetting
  • International Representation
  • ANZA represents the interests of advertisers through its membership of the World Federation of Advertisers (WFA), based in Brussels
  • In addition, direct information and communication links have been developed with the European Standards Alliance, Brussels and ASA, London, The Incorporated Society of British Advertisers, London (ISBA), Association of Advertisers in Ireland, Dublin (AAI), Australian Association of National Advertisers, Sydney (AANA), Association of National Advertisers, New York (ANA) - and other advertisers’ associations as required.
  • Advertising Industry Relationships
  • Frequent liaison between ANZA and CAANZ on a majority of industry issues ensures that both advertisers and agencies understand and appreciate relative opinions and positions. ANZA believes that this relationship is important for the betterment of all advertising in New Zealand
  • ANZA and media representatives liaise frequently and co-operate in debating and developing strategies on pertinent issues. Media organisations include: - New Zealand Television Broadcasters Council - Television New Zealand, TV Works, Maori TV - Pay Television - Sky Television/Prime TV - Newspaper Publishers Association - Newspaper Advertising Bureau - Magazine Publishers Association - Radio Broadcasters Association - Outdoor Advertisers Association - Cinema Advertisers - Television Commercial Approvals Bureau - Marketing Association - Interactive Advertising Bureau