Mission Statement

We consistently work on the development, promotion and advocacy of advertising and marketing communications for the benefit of New Zealand.  We promote and advocate for an industry environment of free and legitimate commercial communication, guided by industry self-regulation. We promote commercial transparency with all media, communications agencies and other support consultancies.


  • To represent and protect the interests of advertisers
  • To provide an official voice to enable advertisers to collectively make their wishes known to government, media, communications agencies and the public
  • To promote voluntary self-regulation by the industry as the most effective method for preventing fraudulent, untruthful, misleading or otherwise inappropriate advertising, and thereby to increase public confidence in the industry
  • To ensure the viability of advertising is not undermined by unnecessary or unjustifiable cost increases from media, commercial production or through taxation
  • To advocate the complete and accurate disclosure of circulation figures for all printed advertising media, and of audience or viewer figures for radio, television, film, cinema and outdoor media
  • To collect and disseminate information and publications on developments in advertising and marketing which may be of key concern to members
  • To safeguard the right and freedom to advertise any product or service which is lawful to make and market
  • To act as arbiter or mediator in settlement of disputes arising out of advertising transactions
  • To provide a forum where members can exchange views on relevant issues, and contribute to the overall improvement of the standards of advertising in terms of both cost and effectiveness
  • To provide members with education and information services through seminars, conferences and publications
  • To co-operate with all other national and international bodies concerned with marketing and advertising for the overall benefit of members of the advertising industry
  • To work closely with the Australian Association of National Advertisers toward harmonisation of industry codes and procedures


The Association of New Zealand Advertisers Inc. was founded in 1931 to provide advertisers with a collective voice in dealings with Government, advertising agencies and the media. 

More than 100 of New Zealand’s major national advertisers represent a full cross section of industry, services and government organisations. In excess of 70% of television and print media total spend is represented by ANZA members. 

ANZA is recognised by the advertising industry and government as the key body representing users of marketing communications. International issues and information is regularly shared through the World Federation of Advertisers, Brussels, and other advertisers’ associations throughout the world. 

An experienced full-time Secretariat is supported by an eighteen-strong Council, which meet seven times per annum in Auckland or Wellington. The ANZA Council sets policy and represents the wishes of all members. 

ANZA is a non-profit organisation which derives its income largely by subscription from member companies. Membership subscription fees cover the base cost of staffing a professional secretariat, subscriptions to local and international resources, provision of issues management and regulatory affairs, self regulation costs and industry representation at various levels. 

ANZA provides public affairs management and advocacy services and promotes self regulation. Other added value services are dedicated to maximising advertising effectiveness through advice, education and training.