Advertising Pre-vetting

Advertising pre-vetting is a system for advertisers to gain pre-approval of their advertisements prior to placement in media.

Advertising standards in New Zealand are self-regulated by industry by way of the Advertising Standards Authority (ASA) and its Advertising Codes of Practice and Complaints Process.

The ASA requires that advertising in specific categories demonstrate a high standard of social responsibility and does not mislead or deceive the consumer. To assist advertisers, advertising agencies and the media comply with the ASA Codes and avoid infringement of the Codes, the Association of New Zealand Advertisers (ANZA) administers the following pre-vetting services:


TAPS - Therapeutic Advertising Pre-vetting Service

TAPS provides a robust, independent mechanism for all therapeutic advertising (prescription, OTC medicines, natural health products, medical devices and services) to be pre-vetted for compliance with the relevant codes and regulations prior to being accepted for placement by media.


LAPPS - Liquor Advertising & Promotion Pre-vetting Service
LAPPS provides a robust, independent mechanism for all liquor advertising and promotion to be pre-vetted for compliance with the relevant codes and regulations prior to being accepted for placement by media.

And newly introduced:

CAPS - Children's Advertising Code Pre-vetting Service

CAPS was introduced following the Advertising Standards Authority's new Children and Young Person's Advertising Code which came into effect on 03/07/17 for new advertisements and 02/10/17 for existing advertisements. This service, runs in parallel with ANZA's other pre-vetting services.


By providing LAPPS, TAPS and now CAPS services for industry, ANZA seeks:

· To ensure a consistent standard of compliance with the relevant codes and regulations by all advertisers and across all media.

· To provide advertisers with an independent, confidential and efficient means of pre-vetting advertisements.

· To support the principles of responsible industry self-regulation of advertisers

Click on the following links for more information on using either LAPPS, TAPS or CAPS